JUNE 12 - 14, 2024
CHARLESTON, SC
Where the best health system marketers meet.
June 12 - 14, 2024 | Charleston, SC
Leaders in our industry have loudly proclaimed the need for deep, meaningful change in the way hospitals and health systems market themselves to their audiences. That’s what Joe Public Retreat is all about. For this three-day event, senior-level marketers will gather with peers, hear best practices from industry leaders, and ultimately walk away being on the leading edge of healthcare marketing innovation.
Much more than a conference, Joe Public Retreat provides a unique atmosphere and small group setting that encourages attendees to not only hear from industry leaders, but engage them in conversation about specific ideas and challenges. Expert-led panels, executive keynotes, and roundtable discussions also round up the agenda and focus on the transformation of healthcare marketing.
2024 Theme: Rome is Burning
Rome is Burning: The Future of the CMO Position
The value of marketing to health systems in a competitive landscape has always seemed obvious. Yet, shifting societal and industry dynamics threaten the very role of marketing in healthcare. Growing demand from an aging population; reduced capacity due to long-term labor shortage issues; ongoing financial stress for many health systems – all of these add up to an environment unforeseen in this space. How do CMOs not only demonstrate their impact on their organizations, but defend the fundamental value of marketing in this shifting landscape? The return of the Joe Public Retreat will explore the threats to the CMO and ideas for the way forward.
Agenda Outline
Wednesday
12 PM: Lunch and Registration
2 PM: State of Healthcare Economics (Speaker TBD)
5 PM: Welcome Reception
7 PM: Small Group Dinners
Thursday
7:30 AM: Breakfast and Mingle
8:30 AM: Introduction – Rome is Burning
9:15 AM: Expert Panel – CMOs on the Front Lines
10:30 AM: Break
10:45 AM: Expert Panel – The Impact of AI
12 PM: Lunch
1:15 PM: Expert Panel – CMO Trends from Outside of Healthcare
2:30 PM: Small Group Workshop
3:30 PM: Break
3:45 PM: Group Share Out
6:30 PM: Cocktail Hour and Dinner
Friday
8 AM: Breakfast
8:30 AM: Expert Panel – The Path Forward
10:30 AM: Break
10:45 AM: ROI at Scale Session
11:30 AM: Final Remarks and Closing
2024 Speakers
Speaker announcements coming soon.
The Joe Public Retreat is ideal for health system marketing leaders who want to:
- Participate in a three-day discussion on the most important trends in the healthcare marketing industry
- Interact with senior-level health system marketers from some of the most progressive hospitals and health systems in the U.S.
- Continue to advance the transformation of their health system branding and marketing approach
“The only healthcare marketing conference that I refuse to miss.”
Event Location
Hotel Bennett
404 King Street
Charleston, SC 29403
Event Attire:
Come however you feel best – many attendees will plan to dress in business casual for the event.
In the center of historic downtown, Hotel Bennett is the culmination of steep tradition, intricate European-inspired architecture, and southern hospitality. From our doors, walk onto King Street, the gateway to culture and class. Embrace the allure of the Holy City and cherish moments of discovery and exploration with luxurious accommodations, amenities, and dining experiences.
