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The 2021 Joe Public Retreat theme and agenda will be announced soon!

Get a feel for the three-day event by looking at the 2020 agenda below. Thank you to our panelists, attendees, and partners for an amazing Retreat!


The 2020 Joe Public Retreat Theme

Health system marketers must have a place at the table, and there’s one word that can get them there: growth. There have been many hot button issues sweeping through the industry: digital transformation, data adoption, brand evolution, consumer experience. But they are all means, and for marketers to establish themselves as true leaders at their health system, they need to focus on the end – growth. Growth in this world is difficult, it’s nuanced, it’s complex. But it needs to be the focus for health system marketing leaders – the watchword, the target, the aim.

Growth is what you should think about before you go to bed and what you should think about when you get up. No matter what else you’re doing, what your priorities, what your responsibilities, it all comes down to growth.

Wednesday, February 12, 2020

12:00 pm-1:00 pm
1:00 pm-1:45 pm
Thoughts on "Growth"
1:45 pm-3:00 pm
PANEL: The Role of Brand in Driving Growth Bryan Hamilton, AVP, Marketing Communications, Cincinnati Children’s
Kristen Wevers, CMO, UC Health
3:00 pm-3:15 pm
3:15 pm-4:30 pm
PANEL: Top-of-the-Funnel Growth Matt Gove, CMO, Summit CityMD
5:30 pm-7:30 pm

Thursday, February 13, 2020

7:00 am-8:00 am
8:00 am-9:15 am
PANEL: Growth and the Consumer Experience Selima Khan, VP, Marketing & Corporate Communications, Memorial Health System
Scott Weber, Chief Marketing, Communications, and Digital Experience Executive, Fairview
9:15 am-10:30 am
PANEL: Service Line Growth Suzanne Hendery, CMO, Renown Health
Don Stanziano, CMO, Geisinger
10:30 am-10:45 am
10:45 am-12:00 pm
PANEL: Physician Referrals – The Holy Grail of Growth Vicki Amalfitano, Consultant, former CMO, Brigham Health
12:00 pm-1:30 pm
1:30 pm-2:30 pm
KEYNOTE: Differentiating Between Signals and Noise Nate Kaufman, Managing Director, Kaufman Strategic Advisors
2:30 pm-3:00 pm
Open Discussion & Break
3:00 pm-4:15 pm
PANEL: Measuring Growth – The KPI's that Matter Paul Matsen, CMO, Cleveland Clinic
Marcos Irigaray, Chief of Communications, Marketing and Enterprise Analytics, VCU Health
4:45 pm-9:00 pm

Friday, February 14, 2020

7:30 am-8:30 am
8:30 am-10:30 am
PANEL: Anti-Growth: Managing Difficult Financial Issues and Crises A two-hour panel focused on the top financial issues facing health systems and their impact on growth and reputation. Facilitated by Malea Reising and Ryan Colaianni of ReviveHealth.
10:30 am-10:45 am
*The agenda is subject to change if circumstances require it.

Reserve your ticket for the 2021 Retreat.

The Joe Public Retreat provides a unique atmosphere for senior-level marketers to exchange ideas with some of the most advanced marketers in the field. You will discover ways to transform your approach to marketing and branding and ultimately walk away being on the leading edge of healthcare marketing innovation.

Register Now.