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The Joe Public Retreat Theme

Health system marketers must have a place at the table, and there’s one word that can get them there: growth. There have been many hot button issues sweeping through the industry : digital transformation, data adoption, brand evolution, consumer experience. But they are all means, and for marketers to establish themselves as true leaders at their health system, they need to focus on the end – growth. Growth in this world is difficult, it’s nuanced, it’s complex. But it needs to be the focus for health system marketing leaders – the watchword, the target, the aim. Growth is what you should think about before you go to bed and what you should think about when you get up. No matter what else you’re doing, what your priorities, what your responsibilities, it all comes down to growth.

Join the leading marketers in the health system space for a two-day dialogue focused on growth.

Wednesday, February 12, 2020

12:00 pm-1:00 pm
Welcome
1:00 pm-2:00 pm
Thoughts on "Growth"
2:00 pm-3:00 pm
Panel One: "The Role of Brand in Driving Growth"
3:00 pm-3:15 pm
Break
3:15 pm-4:30 pm
Panel Two: "Top-of-the-Funnel Growth"
5:30 pm-7:30 pm
WELCOME RECEPTION

Thursday, February 13, 2020

7:00 am-8:00 am
BREAKFAST
8:00 am-9:00 am
Keynote: "New Growth Streams for Health Systems: Boom or Bust"
9:00 am-10:15 am
Panel Three: "Service Line Growth"
10:15 am-10:30 am
Break
10:30 am-12:00 pm
Panel Four: "Physician Referrals – The Holy Grail of Growth"
12:00 pm-1:00 pm
Lunch
1:00 pm-3:00 pm
"Growth Cavalcade – Brainstorming Ideas & Overcoming Challenges"
3:00 pm-3:15 pm
Break
3:15 pm-4:30 pm
Panel Four: "Measuring Growth – The KPI's that Matter"
6:30 pm-9:30 pm
Dinner

Friday, February 14, 2020

7:00 am-8:00 am
BREAKFAST
8:00 am-10:30 am
Morning Workshop – Building a Growth Mindset
10:30 am-10:45 am
FINAL REMARKS & ADJOURN
*The agenda is subject to change if circumstances require it.

Reserve your ticket for the retreat.

The Joe Public Retreat provides a unique atmosphere for senior-level marketers to exchange ideas with some of the most advanced marketers in the field. You will discover ways to transform your approach to marketing and branding and ultimately walk away being on the leading edge of healthcare marketing innovation.

Register Now.