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The Joe Public Retreat Theme

Health system marketers must have a place at the table, and there’s one word that can get them there: growth. There have been many hot button issues sweeping through the industry : digital transformation, data adoption, brand evolution, consumer experience. But they are all means, and for marketers to establish themselves as true leaders at their health system, they need to focus on the end – growth. Growth in this world is difficult, it’s nuanced, it’s complex. But it needs to be the focus for health system marketing leaders – the watchword, the target, the aim.

Growth is what you should think about before you go to bed and what you should think about when you get up. No matter what else you’re doing, what your priorities, what your responsibilities, it all comes down to growth.

Join the leading marketers in the health system space for a two-day dialogue focused on growth.

Wednesday, February 12, 2020

12:00 pm-1:00 pm
Welcome
1:00 pm-2:00 pm
Thoughts on "Growth"
2:00 pm-3:00 pm
Panel: "The Role of Brand in Driving Growth" Bryan Hamilton, AVP, Marketing Communications – Cincinnati Children’s
Kristen Wevers, CMO, UC Health
3:00 pm-3:15 pm
Break
3:15 pm-4:30 pm
Panel: "Top-of-the-Funnel Growth" Panelists Pending
5:30 pm-7:30 pm
WELCOME RECEPTION

Thursday, February 13, 2020

7:00 am-8:00 am
BREAKFAST
8:00 am-9:00 am
Keynote: "New Growth Streams for Health Systems: Boom or Bust"
9:00 am-10:15 am
Panel: "Service Line Growth" Suzanne Hendery, Chief Marketing Officer – Renown Health
10:15 am-10:30 am
Break
10:30 am-12:00 pm
Panel: "Physician Referrals – The Holy Grail of Growth" Vicki Amalfitano, Consultant, former CMP at Brigham Health
12:00 pm-1:30 pm
Lunch
1:30 pm-2:30 pm
New Growth Streams for Health Systems: Boom or Bust Nate Kaufman, Managing Director, Kaufman Strategic Advisors
2:30 pm-3:30 pm
Open Discussion
3:30 pm-4:30 pm
Panel: "Measuring Growth – The KPI's that Matter" Paul Matsen, Chief Marketing Officer – Cleveland Clinic
Marcos Irigaray, Chief of Communications, Marketing and Enterprise Analytics – VCU Health
6:30 pm-9:30 pm
Dinner

Friday, February 14, 2020

7:30 am-8:30 am
BREAKFAST
8:30 am-10:30 am
Morning Break-Out Groups Group One: Growth and AMCs
Group Two: Growth and Pediatric Systems
Group Three: Growth Open Forum
10:30 am-10:45 am
FINAL REMARKS & ADJOURN
*The agenda is subject to change if circumstances require it.

Reserve your ticket for the retreat.

The Joe Public Retreat provides a unique atmosphere for senior-level marketers to exchange ideas with some of the most advanced marketers in the field. You will discover ways to transform your approach to marketing and branding and ultimately walk away being on the leading edge of healthcare marketing innovation.

Register Now.